Who we are.

We don’t just advise. We engineer.

Digital Planning designs, build and run the systems organisations rely on day to day.When systems evolve by accident, work slows, risk creeps in and progress depends on heroics instead of capability.We fix that- by engineering how organisations actually operate.

Built for the long term.

Based in the Advanced Technology Centre at the heart of Loughborough’s tech community, we stay embedded and accountable - ensuring our systems and your strategy stay aligned as your business evolves.

Trusted by.

100+ years.

Combined experience in design, engineering and operations.

Multi-sector.

Public and private organisations. Trusted partners.

100% in-house.

Researched, designed, built and supported - end to end.

Senior LeaderShip Team.

A hands-on leadership team, involved from early thinking through to live delivery.

Mark Underwood

Director & Co-Founder

James Ferraby

Director & Co-Founder

Julie Hopkinson

Executive Coordinator

Robbie Lewis

CTO (Chief Technology Officer)

Tony Kearins

CIO (Chief Information Officer)

Ben Hutchings

CSO (Chief Science Officer)

Dimple Chohan

Lead UX/UI Developer

William Darkes

Operations Manager

Introducing Metis.

We couldn’t find a system smart enough for our clients. So we built Metis.

It’s an AI operating system for complex decision-making. Standard ERPs are static. Metis is dynamic. We engineered a proprietary platform that uses context-aware AI to allocate resources, optimise rosters, and solve complex operational puzzles in seconds.

It’s how we evidence the strength of our engineering works in the real world.

Our purpose.

We work with leaders who know that strategy is useless if it can't be executed.

Ensuring compliance.

We work where decisions are consequential. Environments where risk, resilience, and compliance are business-critical.

Simplifying complexity.

We work where off-the-shelf tools fail. Sectors like manufacturing, logistics, and healthcare where standard software can't handle the reality.

Facilitating growth.

We work where change must happen without disruption. Scaling platforms and operations that cannot afford to break while they evolve.

Quality partnerships matter.

We are partners, not vendors.

We don’t do "launch and leave." We stay to run, secure, and evolve the systems we build - so you always have a team you can trust to keep you moving forward.