Technology
enables efficiency.
Adding tools to a misaligned system simply heightens waste.
Technology only helps when it:
- Removes real constraints
- Improves the quality or timing of decisions
- Makes trade-offs visible
- Reduces reliance on heroics and workarounds
This is why we resist solution-first thinking and stay selective about what we build.
Intelligence
belongs inside process.
AI and analytics only create value when they sit inside real workflows.
Intelligence doesn’t belong in production if it:
- Isn’t used at the point of decision
- Can’t be explained or governed
- Doesn’t change behaviour
then it doesn’t belong in production. We focus on decision intelligence not models, dashboards, or experiments.
