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Situation.

Building an Innovate UK‑funded professional services platform

1284 Communications secured an Innovate UK Create Growth grant to develop a radically transparent campaign management platform. CommsTally® was an £80,000 MVP development project which would give clients 24/7 visibility and measurability over PR activity conducted in their name.

The project objective was to tackle long‑standing productivity and trust challenges in the PR and marketing industries. It would provide a cloud-based platform for agencies to comprehensively and consistently evidence campaign impact.

Digital Automation

Digital Automation

Web Design

Industry: PR / Communications

Intervention.

Digital Planning was commissioned as 1284’s development partner to scope, design and build the AI, automation and software systems needed to take the CommsTally® MVP to market.

We engineered a secure, scalable web application that ingests campaign data, applies automated scoring, and surfaces performance through clear, client‑ready dashboards. We also worked alongside 1284 to turn its industry award-winning insight and experience into ProfileMap® – a proprietary AI engine within the CommsTally® platform presenting a unique way of quantifying intangible campaign interventions.

Why it matters.

In an industry historically challenged by patchy client visibility and value identifiers, CommsTally® gives agencies and their clients a shared, data‑driven view of exactly what and why PR and marketing campaigns are delivering.

CommsTally® creates new commercial opportunities for 1284, enabling the agency to pivot into new markets and accelerate the value provided to clients.

It demonstrates how Digital Planning is positioned to provide robust models and platforms for turning specialist industry IP into scalable AI‑enabled platforms.

Results.

1x

Proprietary cloud-based platform.

1x

Innovate UK project delivered on time and to budget.

1x

Original AI methodology to quantify intangible data.

"Digital Planning worked alongside us throughout - understanding our brief in detail, operating to a tight delivery timeline, and translating our ideas into a product that reflects our values in making PR performance more visible and accessible to our clients"

- George Oliver, Founder, 1284 Communications

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CommsTally® Service Platform.

Innovate UK-funded £80,000 MVP, AI/automation/software systems, secure scalable web app, campaign data ingestion, automated scoring, client-ready dashboards and ProfileMap® methodology.

Digital Planning designed and built CommsTally®, a secure, cloud-based professional services platform for 1284 Communications. The platform gives PR and communications clients clearer visibility of campaign activity, performance and impact through structured dashboards, automated scoring and campaign data reporting.
CommsTally® was created to address long-standing challenges around PR visibility, reporting consistency and campaign measurability. It gives agencies and clients a shared data-driven view of what activity has been delivered, why it matters and how it contributes to campaign outcomes.
Digital Planning worked with 1284 Communications to turn its specialist industry knowledge into ProfileMap®, a proprietary AI methodology within the CommsTally® platform. This helps quantify intangible campaign interventions and make complex PR value easier to evidence.
The CommsTally® project delivered a proprietary cloud-based platform, an original AI methodology and an Innovate UK-funded MVP delivered on time and to budget.
CommsTally® helps PR and communications agencies demonstrate value more clearly by turning campaign activity, stakeholder engagement and performance data into a structured client-facing reporting platform. This supports transparency, accountability and new commercial opportunities.

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