About the project.
Sounding Board is a volunteer-led initiative based in the East Midlands, offering free, confidential business support sessions to local organisations, charities, and social enterprises.
Initially reliant on word of mouth, the programme’s growing demand highlighted the need for a more structured and scalable approach.
We were brought in to create a distinctive brand identity and build a modern, user-friendly website that reflects the credibility, warmth, and clarity of their offering. From booking flows to volunteer coordination, the goal was to simplify the experience while enabling Sounding Board to expand its reach and impact.
Website Design
Visual Identity
AI smart notes
CRM integration
Branding
WordPress
Logo Design
Industry: Professional Development / Peer Support
Challenge.
Digital Planning partnered with Sounding Board to elevate its brand, build a modern website, and streamline operations – all while staying true to the initiative’s human, discreet, and efficient tone.
The brief focused on:
- Creating a distinctive and approachable brand identity
- Designing a user-friendly, accessible website to showcase the initiative and support session bookings
- Integrating Zoho tools to automate and simplify session management
- Introducing AI-generated meeting summaries in a way that feels helpful, not robotic
- Building trust through a clean digital experience that simplifies complex workflows without adding friction
Result.
The new brand and website make it easier for local organisations to access expert support, with a seamless front-end experience that feels clear and trustworthy.
Behind the scenes, Zoho integration and custom admin tools simplify internal processes – enabling Sounding Board to scale its impact with less effort.
The AI Smart Notes feature improves follow-up quality and saves time, while the refreshed identity builds credibility and helps the platform reach a wider audience with confidence.
New digital presence
Improved engagement
Increased session bookings and greater volunteer involvement through a user-friendly experience.
Streamlined operations
Zoho integration simplifies session management and reduces admin load across the organisation.
“The new brand and website have transformed how we connect with local businesses and charities.
“Digital Planning’s work has made it easier for us to deliver support, grow our volunteer base, and demonstrate our impact in the East Midlands community.”
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