Digital Planning has been named Official Digital Partner of the Leicester Riders – the UK’s oldest professional basketball club.
The partnership is marked by the launch of the Riders’ new official website, designed and developed by Loughborough-based Digital Planning.
The new site offers an enhanced user experience for fans, sponsors, and partners.
It features streamlined navigation, mobile optimisation, integrated ticketing, and rich content that reflects the spirit of the Riders community.
Digital Planning, an award-winning digital and AI transformation agency, brings extensive experience in delivering innovative and strategic digital solutions.
The company’s work on the new Riders website is the first step in a long-term partnership aimed at boosting the club’s digital capabilities and fan engagement.
Kevin Routledge, Executive Chairman of Leicester Riders, said:
We’re thrilled to have Digital Planning on board as our official digital partner.
Their work on our new website has been outstanding, and we’re excited to build on this strong foundation.
This partnership is about more than technology – it’s about creating meaningful connections with our fans and supporting the future growth of the club.
Beyond the website, Digital Planning will support the Riders in developing a cohesive digital ecosystem, enhancing fan experiences, and driving commercial and community impact through innovative tools and platforms.
James Ferraby, Co-Founder & Director at Digital Planning, said:
The Riders are a central pillar of our region’s professional sporting community and it is an honour that they placed their trust in Digital Planning to redevelop their site.
By working with the Riders team on navigation, design, and security, our collaboration has created a fantastic new resource for bringing club and fans even closer together.
The partnership underscores the Riders’ focus on using modern digital strategies to deepening connections with supporters, sponsors and other stakeholders.
